Alex is an experience designer with a background in design research and strategy. Over the past decade, she has helped organizations uncover opportunities, shape concepts, and bring meaningful experiences to life.

After years of working across products, services, and digital experiences, she moved to Florence to study interior design and expand her practice into physical space. Today, she brings together human insight, strategic thinking, storytelling, and spatial design to develop concepts that people can experience.

Alex is most energized by the early stages of the creative process: finding the opportunity, shaping the “why,” and developing a strong idea that can guide everything that follows. She is drawn to work where brand, story, and space come together to create experiences that are meaningful, memorable, and sometimes a little unexpected.