ALKIMIA FRANGRANCE BOUTIQUE
Florence, Italy
Spring, 2026
A fragrance boutique inspired by the atmosphere of a night in Vegas: immersive, indulgent, and socially charged. Alkimia reframes fragrance retail as an experiential destination, blending hospitality and spectacle into a cinematic luxury environment.
PROJECT DETAILS
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Reimagining fragrance retail as entertainment rather than transaction
Creating a more socially immersive and emotionally charged customer experience
Designing for customers seeking novelty, indulgence, and escapism
Translating nightlife and concierge culture into a retail environment
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To create a fragrance experience that feels seductive, theatrical, and transportive.
Inspired by nightlife, casinos, velvet lounges, and mirrored environments
Designed to encourage lingering, interaction, and discovery
Balancing refined luxury with spontaneity and excess
Creating an atmosphere that feels immersive and emotionally heightened
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Symmetrical layouts inspired by casino planning strategies
Central bar functions as both social anchor and scent discovery point
Mirrored surfaces and layered lighting create depth and spectacle
Velvet, brass, and rich color tones reinforce the atmosphere of indulgence
Spatial circulation encourages movement, interaction, and visibility throughout the boutique